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Shemaroo Entertainment Ltd.                         FUNDAMENTAL

BUY                        Target Price Rs 392      STOCK

Value Parameters                          532528    Company Overview
BSE Code                          SHEMAROO
NSE Symbol                                          Shemaroo Entertainment was originally
CMP (As on 01stAug, 2016)                  Rs 325   incorporated as a private limited company under
Face Value                                  Rs 10   the Companies Act, 1956 on December 23, 2005
52 Week High/Low                         375/202    with the name Shemaroo Holdings Private Limited.
Market Cap (Rs cr)                                  On May 28, 2008, the name of the company was
EPS (Rs) (FY16)                                882  changed to Shemaroo Entertainment Private
PE ratio (x)                                  20.4  Limited. Established as a book circulating library,
                                              14.5  today the company is at the forefront of the
                                                    dynamic and growing Indian entertainment
Shareholding Pattern % (Jun’ 16)                    industry established as an integrated media content
                                                    house with activities across content acquisition,
                  19.11                             value addition to content and content distribution.
     2.7                                            Together with film the brand "Shemaroo" is
                                                    synonymous with quality entertainment.
          12.37
                                                    Investment Rationale
                                  65.82
                                                    §	 Shemaroo has grown multi-fold over the years
     Promoter FII DII Others                             by developing excellent relationships with
                                                         producers and also the broadcasting networks,
                                                         thereby becoming the largest organized player in
                                                         a historically fragmented industry.

                                                    §	 Growing technology has remained a catalyst
                                                         igniting several new innovations which opened
                                                         excess revenue generation opportunities. Being
                                                         equipped with a robust content library and
                                                         wide distribution presence the company is well
                                                         positioned to tap these opportunities and improve
                                                         profitability.

                                                    §	 The current content library that company owns
                                                         stands at around 3,000 plus titles giving them
                                                         a competitive advantage as the number of
                                                         participants in the industry are few and Shemaroo
                                                         holding a major market share enjoys the dominant
                                                         position.

                                                    §	 Rising share of robustly growing digital media
                                                         to augment profitability for the company going
                                                         ahead.

                                                    Valuations

                                                    At CMP of Rs 325 company trades at a P/E
                                                    multiple of 10.8 (x) its FY18 estimates. We have
                                                    valued the stock at its FY18E forward P/E of 13(x)
                                                    and arrived at a fair value of Rs 392 per share.
                                                    We initiate coverage with “BUY” rating on the
                                                    company.

                                                                                5 ARIHANT CAPITAL ¡ AUGUST 2016
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